Diesel Ad Global Warming Campaign

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This new ad campaign from Diesel fills me with loathing—I’m just not exactly sure why. Are the ads laughing all the way to our destruction, delightfully self-aware, exploitative of a genuine, lethal issue, too gauche (or just-gauche-enough), sickening, hilarious, a commentary on the ephemeral nature of style, meant to raise environmental awareness, controversy for its own sake, or the up-flipped bird of a civilization that plans to die with its white eel skin boots on?

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